Strategy. Storytelling. Partnerships.
Making important ideas visible and creating experiences people want to be part of.
About Me
I’m a creative strategist and storyteller with 14 years of experience turning complex ideas into clear messages, compelling experiences, and programs people can participate in. My work has brought together creative development, partnerships, and projects with Fortune 500 companies, leading healthcare organizations, nonprofits, and startups.
Today, I’m bringing that experience to the health of our waterways, coasts, and oceans. Through field research, art, design, and place-based storytelling, I explore ways to make overlooked environmental issues visible and connect people more deeply to the waters around them.
I work from the first question through the finished experience: listening, finding the story, shaping a strategy, and bringing people together. What excites me most is making an idea real, giving it a form people can see and feel, and making it something they want to be part of.
Our Waters. Our Voices
Our Waters Our Voices is a proposed traveling waterfront installation and digital archive. It invites people who frequent Florida fishing piers, waterfront parks, beaches, and community events to contribute cards with observations, lessons, memories, and practical conservation ideas that form a public record of local knowledge, shared experience, and community-generated ideas for keeping local waters healthy, clean, and fishable.
The project is informed by the collective-display tradition of Japanese ema, in which individual wishes, hopes, or expressions of gratitude are written on small wooden plaques and displayed together.
Material With A Message
A conservation mural concept exploring how recovered material can become part of the message. Physical material, visual storytelling, and a digital engagement layer work together to make ghost gear and marine debris visible, invite a closer look, and create a path from awareness to action.
A Heron, a Ghost, and the Art of Catching Attention
Before people can care or act, they have to notice. This is the story of how an encounter with a great blue heron entangled in fishing line led to learning about Ghost Gear, leading a place-based investigation into a local fishing line recovery program, and ideas on how imagery, storytelling, and design can make the invisible threat of Ghost Fishing harder to ignore.
A Local Florida Fishing Line Recycling Bin Survey
A 15-site field assessment of monofilament recycling bins, identifying patterns and opportunities within a longstanding program and exploring how communication, design, and stewardship can strengthen public participation in conservation.
A Case for Sensory Spaces in Schools
Sensory spaces can support students’ regulation, participation, and learning, but school leaders need to understand their value while balancing educational goals, operational demands, and budgets. I developed a research-informed campaign that turned evidence and customer insights into clear messaging, visuals, and a path to learn more, helping decision-makers assess the potential benefits, explore their options, and make informed choices for students and teachers.