Portfolio Update
This portfolio highlights selected work I developed and executed from initial concept through final delivery and responsible for execution. Each example demonstrates my ability to identify business objectives, interpret complex information, design clear customer-facing content, develop supporting strategies and assets, and manage implementation from start to finish.
Selected Work
Customer Success Story & White Paper
Overview
Developed a long-form customer success story documenting how a pediatric therapy clinic discovered value and use cases of sensory light product.
The project transformed research findings and therapist insights, into a marketing assets supporting customer education and sales conversations. The content was structured to demonstrate real-world applications, highlight customer outcomes, and communicate value through narrative storytelling versus product promotion.
Primary Owner
Responsible for end-to-end development of the white paper, including stakeholder outreach, customer interviews, research, content strategy, content creation, asset selection, layout and final presentation.
My Role
Coordinated the case study and equipment evaluation with clinic owner.
Developed content strategy, organizational structure, and messaging framework.
Wrote and edited all long-form case study and white paper content.
Coordinated photography, obtained photo releases and supporting assets.
Created visual content structure, including image selection, pull quotes, callouts, and content flow.
Produced web and pdf deliverable.
Selected Content
Framing Clinical Insights
Translated therapist observations and clinical findings into a narrative framework that connected product capabilities to measurable therapeutic outcomes.
Customer Success Story & Social Proof
Used positive patient outcomes, therapist quotes, and customer testimony to support customer education.
Key Insights & Takeaways
Highlighted key findings and distilled them into practical takeaways for decision-makers.
Clickable Preview Card & Marketing Email
Overview
Developed content discovery pathway guiding website visitors browsing sensory content to an industry white paper using a clickable preview card framed as a Customer Success Story. The preview card directed website visitors to deeper educational content and relevant real-world cases relevant to the therapy market. Then developed a follow-up email for known prospects prompting them to book a call with a sales specialist.
Primary Owner
Responsible for end-to-end development of this project from strategy to implementation, including testing and ongoing management of setup in HubSpot.
My Role
Wrote email copy and crafted messaging.
Built a HubSpot email template using personalization token.
Created segmented contact lists based on tracked website activity and contact properties.
Integrated the meeting scheduler and managed call routing.
Built HubSpot performance reports and notifications.
Selected Content
Clickable Preview Card Linking to White Paper
Created a preview card on sensory product pages that directed visitors to the Beyond Therapy customer success story, that functioned as a white paper, providing real-world insights supporting decision-making.
Lead Nurturing Email
Built a HubSpot email template for known prospects who viewed the Beyond Therapy Customer Success Story white paper. Used personalization tokens, an image link, and a meeting scheduler button to drive bookings with a subject-matter specialist.
Landing Page, Virtual Product Demo & CTA
Overview
Developed a research-based landing page and conversion funnel for education decision-makers. The project addressed common misconceptions and purchasing barriers by demonstrating the educational outcomes and quantifiable benefits of sensory products. It provided a pathway for converting visitors to prospects through a call scheduling CTA.
Primary Owner
Responsible for content strategy, research, copywriting, asset selection, conversion funnel design, lead-routing automation, reporting configuration.
My Role
Identified customer misconceptions and developed content approach.
Researched educational outcomes and supporting industry data.
Wrote all landing page copy and structured content hierarchy
Developed conversion path and consultation call workflow
Configured HubSpot forms, calendar scheduling, lead routing, and automated confirmations.
Built reporting framework to track engagement and conversions.
Selected Content
Research & Outcomes Section
Translated industry research into measurable benefits for decision makers in the education market.
Product Demo & CTA Section
Created short videos demonstrating the unique interactive properties of NunoErin light products and paired it with a CTA to book a call.
Customer Testimonial Section
Used customer and end user feedback as social proof to increase buyer confidence.
Marketing Content Management System
Overview
This Airtable built system provides content management system that’s scalable, simple to understand, and easy to update. It gives the marketing team visibility into content pipelines and due dates, while providing personalized views for different stakeholders, featuring at-risk items, leadership-flagged items, content by location and product category.
The project uses a relational database connects content across categories, helping teams see relationships in complex data. Customized views can be shared with partners across the ecosystem to provide ongoing visibility into relevant marketing initiatives, supporting alignment and reducing the need for communication.
Purpose
Demonstrate how I would approach building a content management tool by showing the ability to quickly evaluate systems, build and test a solution independently, and deliver working results without direction that meets both today’s need for a quick, functional solution and the long-term need to build scalable systems.
Selected Content
Master View - All Content & Data
Created master view of all content and data in system including production status, due date, content type, and owner. Real-world data scraped from public sources to demonstrate the system with examples relevant to Construction Resources.
Content Pipeline by Status
Built a view showing all content organized by production status from idea through published. Visual workflow shows where each piece sits in the pipeline.
Content Calendar (by Publish Date)
CCalendar view of all content by publish date. Navigate between months to see the active pipeline and stay aligned.
Additional Marketing Content
Digital Game Demo for McDonald’s Owner
Developed a demo tool for McDonald’s Owner Operators to help them understand the nature of the games offered on the Ucreate digital tablets, which were available to include in their restaurants as a family experience amenity. I created all aspects of this from created screen captures of the gameplay, to writing copy and publishing as landing pages.
Additional marketing assets develop and built entirely by me from concept through final execution.
Patient Journey - End User Video
Patient-journey video highlighting the positive experience of a special-needs child with NunoErin products at Vanderbilt Children’s Hospital. feedback. I created all aspects of this video.
10 Tips Healthcare Brochure
Created a PDF sales tool to education healthcare customers on how digital play tablets with sensory programing can be used to improve pediatric care. I created all aspects of the design and drew upon customer feedback from the Vanderbilt’s Child Life Department.
Research & Infographic - 2026 World Cup
Created an infographic as part of a new Instagram series for the 2026 FIFA World Cup featuring research discoveries highlighting unexpected connections between yoga and soccer and timed to coincide with a global sports event hosted in North America.
Additional Writing Samples
Premium Lifestyle Positioning
Lifestyle-focused design center description positioning as premium environments through experiential sensorial language, and aspirational brand messaging.
WESTSIDE DESIGN CENTER
More than just a showroom, our design centers are iconic spaces that inspire a more elevated form of living.
Explore exquisitely curated kitchens, baths, and living environments shaped by the premium brands, refined materials, and timeless craftsmanship Construction Resources is known for.
Every detail is designed to awaken the senses, inviting you to experience light, warmth, texture, and atmosphere in a way that transforms how home feels.
As you move through each space, you’ll discover new possibilities for gathering, living, entertaining, and slowing down. Along the way, you’ll uncover ideas for how your home can function and evolve that reflect not only your style, but the life you want to live.
Long-Format Editorial Introduction
Long-form narrative introduction written to position a memoir within broader cultural conversations for contemporary audiences.
AN AMERICAN SON
INTRODUCTION
There is a certain kind of American man who is quietly disappearing, not because he is outdated, but because the conditions that forged him have vanished. Before safety became a cultural obsession, before boyhood was domesticated, American men were shaped by risk, consequence, landscape, and responsibility. Rob is one of those men. An American Son isn’t just the story of an individual; it’s the biography of an environment and a portrait of the cultural heritage that grew from its wilderness and formed our nation’s founding archetype.
AN AMERICAN LINEAGE
Every nation has a founding archetype. Ours was the frontiersman, the man who rode into the unknown, built from nothing, and learned by doing. His lessons came from exposure, danger, work, failure, and endurance. That archetype never disappeared; it evolved. Rob is the modern embodiment of that lineage. He is a living extension of an American temperament that once came naturally and evolved from the soil: humble, physical, resourceful, loyal, gritty, and attuned to the real world.